AK Media produced this advertisement for the clinical trial of a cancer procedure, HIFU. The commercial originally aired in 2009 on NBC’s Primetime with Jim Cramer in addition to various networks and local affiliates throughout the United States.
The advertisement helped to fill the trial ahead of projections.
This piece was produced in HD, then mastered down to SD for broadcast. This video presents the final HD cut prior to mastering to beta tape for SD delivery.